Petco wanted to create an experience that would delight dog owners in their search for the treat aisle as much as the treats delighted the dogs themselves. The Vomela Companies helped accomplish this goal by printing highly visible signage that quickly and accurately directed shoppers to where they needed to go. The challenge? To outfit 1,400 stores throughout North America, many of which had completely unique layouts and specifications, on a tight deadline.
The days when shoppers were contented to browse the aisles of a traditional retail establishment are gone, and many well-established retailers are shuttering brick-and-mortar stores at an alarming rate.
Department store behemoths like Macy's and JCPenney are closing low-performing stores. Some smaller retailers, like fashion chain Bebe, are closing all of their stores in order to focus on their online sales, while others, such as the Limited, are out of business for good.
So what do shoppers want? Retail experts say that today's shoppers value experience more than their predecessors. With that in mind, here are some of the ways that forward-thinking retailers are creating a more experiential retail environment.
A blank trailer is like an idle truck.
When it comes to outdoor advertising, fleet graphics are in a league of their own. To understand why it’s so important to utilize fleet surfaces for advertising, let’s first take a look at a 3M study which compared fleet impressions to other top media markets.