When it comes to the QSR and Fast Casual Industries, we know the high stakes involved when running a time sensitive promotion or trying to hit a grand opening date. No matter what your promotion is, you want it to stand out and get noticed.
There's more to print graphics than meets the eye. Print professionals must account for an array of variables at every stage of the process; What type of substrate are we printing on? What print method are we using? How is it being mounted? What weather conditions must it withstand? The list goes on. Long story short, it's easy to take vibrant graphics for granted.
Today’s consumer is picky. Between flashy banner ads, spam emails, and colorful billboards, they’ve become numb to traditional marketing efforts. This oversaturation of advertising has spawned a new school of thought in the marketing world. Sometimes called “content marketing” or “inbound marketing,” it focuses on providing value to only the most qualified and relevant consumers (and leaving everybody else alone). Multichannel marketing works off this same concept. Through a variety of different channels, this approach aims to deliver valuable content to the people who want to see it.