Mother’s Day and Father’s Day may not be until early summer, but January is the time to start planning a retail print campaign to get the most out of these consumer-heavy holidays. Here are a few things to consider:
Working in conjunction with the City of Minneapolis, The Vomela Companies have been fortunate to assist neighborhoods around the city with unique and fun beautification projects. We've wrapped dozens of utility boxes with vibrant graphics throughout Minneapolis to improve the aesthetic appeal of streets and street corners. We used specialized materials to take on challenges like frequent vandalism and Minnesota's extreme temperatures.
The line between digital marketing and traditional marketing blurs more everyday. Whether done in the digital or physical space, marketing is still marketing. Our capabilities are advancing to the point where we don't need to be—and shouldn't be—talking in terms of digital vs. traditional marketing.
As creators for the visual world, we keep our eyes on marketing trends. It's been exciting to see how drastically marketing has changed over the last decade. Technology and media have changed parts of the game, but the fundamentals remain the same—strong visual design, quality storytelling, and an understanding of your buyer. Here we provide some insight into marketing trends for 2018 and how you can use print graphics and digital elements together to strengthen your brand.