The line between digital marketing and traditional marketing blurs more everyday. Whether done in the digital or physical space, marketing is still marketing. Our capabilities are advancing to the point where we don't need to be—and shouldn't be—talking in terms of digital vs. traditional marketing.
As creators for the visual world, we keep our eyes on marketing trends. It's been exciting to see how drastically marketing has changed over the last decade. Technology and media have changed parts of the game, but the fundamentals remain the same—strong visual design, quality storytelling, and an understanding of your buyer. Here we provide some insight into marketing trends for 2018 and how you can use print graphics and digital elements together to strengthen your brand.