Last year, Thanksgiving weekend shoppers surpassed expectations with more than 174 million Americans shopping in-store or online, the National Retail Federation reports. The biggest holiday weekend for retailers now includes Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday. Shoppers spent a record $5.03 billion online on Black Friday—up 17 percent from last year. Spending increased $2 billion on Cyber Monday as well, with consumers spending $6.59 billion.
Retail projects involve careful timing and meticulous planning to ensure your signage is printed, shipped, and installed on schedule. So, while everyone else is gearing up for summer vacation, our attention is focused on fall events—Labor Day, Halloween, and Back to School Season!
In the retail industry and beyond, companies often put a premium on print graphics that stand out from the crowd (for good reason). However, customer engagement isn’t always about the biggest and boldest elements; it’s about how all the elements work together to create an immersive retail experience.