In the fleet graphics industry, you’ll always be able to find someone willing to “do it cheaper.” But all too often, the end product is exactly that – cheap. The whole point of a brand is to engage with a larger audience in a way that says you’re dedicated to quality. So how do you do that with fleet graphics? Find a print partner you can trust and stick with them. Here are just a few reasons why it is in your best interest:
1) A Partner Knows Your Fleet
From truck dimensions to material requirements, a good partner will know the specifications of your operation and keep it all on file. That means huge savings on the cost and time commitment of re-measuring, re-prototyping, and re-installing down the road. Any time you decide to reorder fading or outdated graphics, your fleet graphics partner will be prepared to get new wraps printed and installed with little downtime.
2) Consistency is Key
Printing fleet graphics is as much an art as it is a science. A dizzying array of factors (substrates, inks, adhesives, weather, etc.) keep print providers on our toes when it comes to providing consistent color and durability to meet your specifications. By forming a partnership, you can collaborate on a process that ensures correct results every time.
3) Installation Pros
Unlike many other types of signage, fleet graphic installations need to be done by professionals and (usually) need to be applied on-site. A partner will work to understand your network and create an efficient installation process, while accounting for any factors that may come into play. For future installations, a partner will benefit from previous experience with your trucks and your team.
4) Specialized Project Management
When done correctly, fleet wraps last a while. Therefore, it doesn’t typically make sense for a company to devote project managers to a fleet wrap job that only occurs every so often. Partnering with a fleet wrap provider means working with project managers who go through the process on a regular basis and understand the ins and outs of the industry. A partnership will also enable them to get familiar with your process, your employees, and your general needs as a company.
5) Trust. Trust. Trust.
As a long-standing fleet graphics provider, we have heard and seen it all when it comes to a job gone wrong. From substituting a cheaper material than what was quoted to graphics that may have been inexpensive when purchased but strip the paint during removal. The biggest benefit of choosing a long term fleet graphics partner is that they invest in your business and become an extension of your team. Success isn't in a one time won job, it's in all the details of an ongoing partnership.
Want to learn more about fleet wraps? Check out our Ultimate Fleet Guide.