Paper can be folded many different ways, which allows you the flexibility to produce a printed piece that unfolds in your readers' hands just as you imagined it would. Creative folding techniques can help you deliver a very strong message if used effectively. For your next commercial printing project, consider some of these folds.
The 10 Most Common Folds
Take a look at the many folding options available.
7 Facts to Know About Folding
- You should expect a tolerance of 1/32 inch per fold, depending on the weight and thickness of the paper. Allow adequate spacing between columns to fit the resulting panel sizes.
- To get the best results, ask us to provide you a paper dummy in the design phase to ensure the paper you have chosen folds properly.
- Always provide a folding dummy when you send in your job to ensure proper folding. This helps those who work on your project to communicate effectively.
- When using a gate fold, the outermost panels (those that fold in together) need to be sized 1/8 smaller than the inside panels. In order for the graphics to appear seamless along the opening, they need to overlap in order to compensate for the cut.
- When doing a roll or barrel fold, as the panels move from the outside to the inside, each panel width should increase by 1/16 of an inch. For example, on a six panel brochure, if the finished folded width is 4 inches wide, the innermost panel might be 3 and 3/4 inches wide.
- Be sure to ask for scoring if you are using a heavy paper or if you have heavy ink coverage. If scoring is not used, cracking along the fold will happen, distracting from the overall look.
- *Keep in mind mailing costs when deciding on a fold. Brochures with accordion folds need to be placed in an envelope before they can be mailed. Others like the single fold or tri-fold can be mailed with or without an envelope. If you design a brochure with a final shape of a square, be aware there is a mailing surcharge (unless a rectangular envelope is used).
ConclusionYour rep can help guide you on a creative fold that works for your project. If you have questions about setting up the art properly, please contact us. We would be happy to assist you!