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Fleet Graphics: Thinking Outside the "Box"

We’ve already explored some of the many benefits offered by a fleet graphics initiative. Whether you’re looking for customer engagement, employee recruiting, or more brand exposure, fleet graphics are an incredibly effective way to get your name out there.

Even if you’re already taking advantage of your typical fleet surfaces like tractors and trailers, there are a bunch of fun opportunities to think outside the “box.” Here are just a few ways to go above and beyond with fleet graphics.

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Supplement with Temporary Graphics

While many fleet wraps are designed to last as long as possible, they’re not optimized for temporary or seasonal campaigns. That’s when temporary graphics come into play. Using the right type of adhesive and substrate, you can apply supplementary graphics to promote special promotions, send seasonal messages, and much more. When they run their course, they’ll remove easily while leaving the original wrap intact.

Utilize Aftermarket Surfaces

Every surface is an opportunity! There are all sorts of methods to improve the aerodynamics of a tractor or trailer, and each of these add-ons represents a surface that can support fleet graphics. Examples include:

  • Side skirts
  • Trailer tails
  • Cab extenders
  • Wheel fairings

Advertise by Region

Many fleets are regional in nature. If you have a good idea of where your vehicles will be throughout the year, you can cater your message to appeal more strongly to the customer demographics in that region. Even a small amount of personalization will make your fleet surface stand out and achieve higher rates of engagement throughout the year.

Want to learn more about fleet wraps? Check out our Ultimate Fleet Guide.

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