The average trade show or exhibition hall experience typically involves a sea of very similar spaces decked out in neutral tones without anything distinguishing one from another. What can you do to ensure that your company stands out from all the others? Your printing partner can help you create an interesting, attractive display that will turn a meh exhibition into a spectacular space.
Before we dive into the many options available for sprucing up your event, let's discuss your goals for the space. What are you hoping to accomplish during the exhibition? Do you want to:
- Generate leads? An event is a great place to make contact with a group of people who are there because they're interested in your industry.
- Beef up your email list? Exhibitions provide you with the opportunity to enhance your email list in an easy and ethical manner. You know they're interested if they sign up themselves!
- Converse with potential customers in a more relaxed and casual atmosphere? This allows your future clients to get to know you and your company, leaving them with a positive impression when it comes time for them to make their purchasing decisions.
Deciding on your mission prior to planning your space can really help you determine which layout would work for you.
Lay of the Land
Figuring out your objectives for the space is the best way to decide how to set up your exhibition. If you're looking to induce conversation, you should consider grouping chairs in clusters, creating ample seating areas that are conducive to talking.
Are you eager to land some leads? Tables to display your product and a good spot for signing up for further information is required. Or, maybe the layout of the hall won't allow for seating; that's good to know! It can affect the way you set things up.
You've figured out your goal for the tradeshow, you've designed your layout; this is where your printing partner comes into the picture. We can create incredible pieces that are not only memorable, but also temporary. They are easily installed and broken down, and it's even possible to re-use some pieces.
Say you're looking for a more casual setup that's conducive to conversation, with comfortable seating for anyone who stops by. Check out the display we created for Global Spa Operations; the brand is displayed prominently, and check out the cool decals created for the tables. This is an effective and creative way to advertise.
Are you seeking something large enough to be seen anywhere in the exhibition hall? Working on a large scale shouldn't be a problem for your printing partner. Consider something like this sign we created for iFrogz.
Check it out from a different angle. It's bright and colorful, and it draws plenty of attention to the booth.
Are you looking for something sleek and polished that conveys the look of your brand? Look at this display we made for Macadamia Professional—it's a great example of what your printing partner can create for you.
Before your next tradeshow, check with your trusted printing partner to see what they can do for you!