The holiday season is here, and as everyone knows, it’s a hugely important time for businesses both big and small. Customers and clients are eager to get all of their holiday shopping done within a strict time frame, and it’s the goal of every business and business owner to make it as simple as possible for customers to find and purchase whatever they’re seeking.
It’s vital to leverage that holiday spirit for any business, no matter your demographic or market. From themed storefront graphics to direct mail campaigns, there are a variety of ways you can leverage the most wonderful time of the year. Here’s how you can ensure you don’t get left out in the cold.
Branding on a Budget
Many business owners might be thinking that it would be great to deck the halls this holiday season to get more customers in the doors, but that they simply can’t afford to go all out. We’re here to dispel the myth that you have to completely change your entire storefront or strategy to successfully market your business for the holidays.
There are plenty of ways to get your business ready for the holiday season without overextending yourself or your budget. Our first tip is to combine holiday orders whenever possible. You can purchase graphics for multiple holidays at the same time, saving the cost of packaging and shipping twice. For even more savings, consider ordering double-sided holiday signs that you can simply flip once it’s time to switch.
You could also think outside the store in creative campaigns like fleets and direct mail, which is a great way to achieve engagement via personalization and can set your brand and business apart. Not to mention, it’s often more affordable than some larger-scale wraps and graphics.
All the Small Things
Additionally, many business owners love the idea of creating a holiday experience for their customers but are hesitant to fully transform their store or brand for such a small time frame. There are ways to work around this as well.
Instead of printing a bunch of unnoticeable or forgettable things, focus on creating experiential pieces for your customers. For example, instead of printing entirely new graphics or designs, add temporary graphics to existing elements to get them in the holiday aesthetic.
Focus on what people are going to see – not the entire store. Make sure entryways, outdoor surfaces, and window displays are decorated, but not necessarily your entire business. If you do want to do the whole store, that’s great, but if not, there are still ways to engage them in the more populated areas of your store. Make sure you’re staying up-to-date on design and marketing trends as well.
The Sky’s the Limit
If you’re looking to truly go all out with a larger budget for holiday cheer this season, there are plenty of options to put your business in the spirit.
One of the most popular and effective ways to transform your business is through the use of vinyl graphics. These high-quality methods can vastly improve the look of tired old surfaces, turning them into refreshed, engaging graphics.
Another great way to engage with customers is through a direct mail campaign. Above, we mentioned direct mail as an affordable solution, but like all marketing initiatives, you can choose to spend more for better results. With direct mail, you can build a hyper-targeted campaign that tells specific customers you’re thinking about them, offering personalized deals specifically for their habits and demographics.
Fabric is a new and exciting frontier in the world of print graphics. Our affiliate Fusion Imaging, based in Utah, is doing exciting work with fabric wraps and displays, such as their work for the recent Super Bowl. Fabric graphics that you can use repeatedly are a great investment because they can be put out every year, and they won’t wear out as quickly or damage other surfaces.
Wrapping Things Up
The most important thing when embarking on a holiday campaign is staying true to your business and values. Regardless of your budget size or what type of campaign you choose to run, make sure it aligns with your brand and goals. If your selling point is the best deals, focus on holiday deals; if your selling point is creating memories, focus on emotional, family elements of the season.
Use print graphics to tell your story, no matter what it is. For more information about how print graphics can get your business in the holiday spirit, or simply how they can help your business, contact us today!