Almost every industry finds value in making a great first impression, and that's especially true in the healthcare industry. Patients expect the highest quality care when it comes to their health, and it's important that they feel good about where they're receiving care.
Most signage in healthcare facilities directs and informs patients. Whether it’s a change in insurance policies or wayfinding signage between departments, well-designed and well-placed graphics consistently improve efficiency. But how can great signage increase healthcare employee engagement?
A personalized and targeted approach is just one way that hospitals and clinics are improving patient communication and outreach. That can be tricky when you're trying to engage younger patients; any personalized or targeted multichannel campaign must be directed towards parents and guardians, but there are ways to make sure your marketing materials are fun and kid-friendly so that you can make a lasting impression on young patients who will grow to make their own healthcare choices in the near future.
Multichannel marketing is about creating a consistent experience that ties together the physical and digital world, from environmental graphics to data-driven print and email campaigns. Here are a few examples of how we have helped healthcare systems create smart, fun campaigns directed toward young patients.