The holiday season is here, and as everyone knows, it’s a hugely important time for businesses both big and small. Customers and clients are eager to get all of their holiday shopping done within a strict time frame, and it’s the goal of every business and business owner to make it as simple as possible for customers to find and purchase whatever they’re seeking.
The holiday season draws near, and with the coming of the “noisiest” promotional season of the year, it’s important that stores learn how to stand out from the crowd. Whether or not your customers say it directly, consumers can instinctively tell the difference between low-quality and high-quality signage and graphics during the holidays.
Last year, more than 174 million Americans shopped in-store or online during the busiest holiday weekend of the year, Thanksgiving Day, Black Friday, Small Business Saturday, Sunday and Cyber Monday. Nearly 45% of holiday shoppers visited brick and mortar department stores, while 42% shopped online.