Branding a college or university campus requires a delicate balance. Too much intrusion on the setting can look tacky. But if there’s too little, the campus can be difficult for newcomers to navigate and forgettable for prospective students who might be visiting many schools.
2020 is going to be an exciting time for marketers with so many new technological developments and perception shifts happening in the marketplace. The largest change is how we market to buyers. Capturing attention is no longer about pumping out generic content to the masses; it’s about a more personalized touch centered around customer experiences.
Print is an ancient technology. Before the printing press was invented in the fifteenth century, humans had been printing words and images in some form since around 200 A.D. It is a deeply ingrained aspect of our lifestyle and identity in cultures throughout the world.