As an advertising medium, fleet surfaces are among the most lucrative and engaging out-of-home media options available. Whether it’s a semi trailer, a fleet of service vehicles, or anything else on wheels, these surfaces are unique because they’re going to be visible whether they have graphics or not. That’s why we always say:
Large-scale events need to be vibrant and exciting, and there’s no better way to create buzz than a large-scale print graphic that commands the space around it. So how do these massive prints go from concept to reality? Let’s explore each step of the process.
In a time when the vast majority of incoming freshmen are in the “Gen Z” age range, colleges are faced with an interesting challenge: to capture the attention of the first generation that has never seen a world without the Internet.