One of the greatest challenges of any financial institution is helping customers truly understand their finances. Many people view their financial institutions as places where they keep their checking and savings accounts, and maybe even credit cards or personal loans. But many are unaware of the breadth of financial options at their fingertips.
Branding a college or university campus requires a delicate balance. Too much intrusion on the setting can look tacky. But if there’s too little, the campus can be difficult for newcomers to navigate and forgettable for prospective students who might be visiting many schools.
2020 is going to be an exciting time for marketers with so many new technological developments and perception shifts happening in the marketplace. The largest change is how we market to buyers. Capturing attention is no longer about pumping out generic content to the masses; it’s about a more personalized touch centered around customer experiences.