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News From the World of Print

There’s always something hot off the press at The Vomela Companies! Visit us here for the latest—whether it’s a story that impacts the print industry, brings value to our clients’ business, or highlights our most recent projects.

Retail Graphics for Pop-Up Stores

Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved beyond a trend to a proven retail strategy

Jan 22 , 2019 | Tags: Retail, tips

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6 Ways to Measure Performance of Your Brand Awareness Campaign

Brand awareness is one of the hardest things for any company to measure—it's a subjective, slippery concept. We know the importance of it, though. With increased brand awareness comes better brand recall, meaning people are more likely to recall your brand when it comes time to buy.

So why is it hard to measure? First, "brand awareness" can mean different things to different groups. A company should answer these questions before figuring out how to measure performance of a campaign:

Oct 23 , 2018 | Tags: tips

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5 Retail Design Tips To Capture Attention

While attention spans seem to be getting shorter, some argue that consumers are just getting more selective. From entertainment to shopping, we have more choices and visual stimuli in front of us than ever before. If we're bored or uninterested in something, we'll turn or click away more quickly. What can you do in the retail space to capture shoppers' attention? 

Oct 04 , 2018 | Tags: Retail, graphics, tips

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