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News From the World of Print

There’s always something hot off the press at The Vomela Companies! Visit us here for the latest—whether it’s a story that impacts the print industry, brings value to our clients’ business, or highlights our most recent projects.

2020 Marketing Trends: All About The Customer Experience

2020 is going to be an exciting time for marketers with so many new technological developments and perception shifts happening in the marketplace. The largest change is how we market to buyers. Capturing attention is no longer about pumping out generic content to the masses;  it’s about a more personalized touch centered around customer experiences. 

Retail Graphics for Pop-Up Stores

Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved beyond a trend to a proven retail strategy

Jan 22 , 2019 | Tags: Retail, tips

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6 Ways to Measure Performance of Your Brand Awareness Campaign

Brand awareness is one of the hardest things for any company to measure—it's a subjective, slippery concept. We know the importance of it, though. With increased brand awareness comes better brand recall, meaning people are more likely to recall your brand when it comes time to buy.

So why is it hard to measure? First, "brand awareness" can mean different things to different groups. A company should answer these questions before figuring out how to measure performance of a campaign:

Oct 23 , 2018 | Tags: tips

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