2020 is going to be an exciting time for marketers with so many new technological developments and perception shifts happening in the marketplace. The largest change is how we market to buyers. Capturing attention is no longer about pumping out generic content to the masses; it’s about a more personalized touch centered around customer experiences.
Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved beyond a trend to a proven retail strategy.
Brand awareness is one of the hardest things for any company to measure—it's a subjective, slippery concept. We know the importance of it, though. With increased brand awareness comes better brand recall, meaning people are more likely to recall your brand when it comes time to buy.
So why is it hard to measure? First, "brand awareness" can mean different things to different groups. A company should answer these questions before figuring out how to measure performance of a campaign: