Your healthcare fleet graphics program brings with it unique challenges. A trusted and experienced print partner can help you manage the project from design to installation. From small community hospitals to large multi-state national healthcare companies, we have the experience necessary to fuel your brand. In this article, we’ll cover the unique challenges for healthcare fleet graphics and vehicle wraps, compliance and regulations for your vehicles, along with tips for a smooth project from design to installation.
What types of vehicles might be involved in your healthcare system’s rebranding or graphic wrap program?
- Emergency vehicles (mobile care units, ambulances)
- Security vehicles
- Materials and facility trucks
- Decontamination trailers
- Courier vans
- Shuttle buses
- Home health vehicles (typically smaller cars that nurses drive to meet with patients)
- Mobile mammography units
- Sports medicine units
1. Budget-wise Branding for Your Healthcare Fleet
When thinking about the type of wrap or graphic, consider the visibility of each type of vehicle. Will the public see these vans, buses and shuttles on the road, or not? The less visible vehicles, like facility trucks, should get more minimal branding. Vehicles that carry patients or get more road time around the community should be prioritized for more involved graphics; this includes partial wraps and full wraps for the purpose of catching “more eyeballs.” In this way, we help you get the best impact while keeping costs down.
2. Gathering Appropriate Information
What do you need to gather for your print partner before you start a new project, like a rebrand? Your printer should be able to guide you through the steps and give you a checklist of assets you need to collect. They’ll ask for photography, graphics, logo files, vehicle specs, inventory details, and more.
3. State Requirements for Emergency Vehicles
Each state has different requirements for the graphics on emergency vehicles. Some require specific reflective markings on sides and/or rears of vehicles. In general, most wraps for emergency vehicles will involve reflective graphics. Our Transportation division has created a variety of reflective graphics for rear reflective chevron stripes — yellow, red, or the color of the client’s brand. We work with clients and their legal teams to determine the kinds of graphics that will meet state requirements and keep healthcare companies in compliance.
4. Ambulance-Specific Graphic Elements
Ambulance and emergency vehicles are required to display certain symbols, text, colors, and more. Here are some of the emblems and design requirements that are typically involved in a project:
- Star of Life - The Star of Life is a blue, six-pointed star, outlined with a white border and usually featuring the Rod of Asclepius in the center. The symbol was originally designed and governed by the U.S. National Highway Traffic Safety Administration (NHTSA) under the jurisdiction of the United States Department of Transportation, DOT). It has become a symbol of the emergency medical services in multiple countries.
- “AMBULANCE” - The size of the ‘AMBULANCE’ text on units is a factor. This text has to be visible and obvious.
- Reverse “AMBULANCE” - Consider requirements for the word “AMBULANCE” to appear on the hood of the vehicle, for the purpose of drivers seeing it in rear view mirrors.
- 3M Red (973-72 NL Flexible) & 3M Florescent Yellow (973-71 Flexible) – Both are sometimes used on the rear in a chevron pattern. These are ‘specialty’ materials from 3M that are specifically used for emergency vehicles in which enhanced visibility is needed.
5. Scheduling and Project Management
Emergency and other vehicles in your healthcare fleet are typically in use. It can be a challenge to schedule the installation and rollout so that down time is minimal. We know how to deal with these challenges. Our printing capabilities, proficient project management, and strong relationships with contractors sets us apart from our competitors. No matter the size of your fleet, we take each client through the same process. It looks something like this:
- You come to us with existing knowledge of your fleet. We help you gather the appropriate information for a rebranding project.
- Our art team creates concepts for the vehicles.
- Your team reviews, makes tweaks and revisions.
- We collaborate to make sure you are creating the best impact across your fleet and with your budget in mind.
- Once orders are in production and we are ready to schedule installations, our project management team works with site contacts to build a schedule that works for you and gets the vehicles back on the road as quickly as possible.
- We use installation crews who are highly trained, flexible, and familiar with reflective vinyl and hospital fleets.
- Our project management team monitors overall progress and keeps reports of daily wrap completions.
6. Select the Best Print Partner for Your Healthcare Fleet Rebrand
When comparing print partners, use this checklist. Does your print partner offer the following services, experience and capabilities?
- Full service design, creative and prepress team committed to providing accurate artwork
- Highly trained and qualified project management team
- Experience with dozens of fleet & retail rebrand ventures across the healthcare realm
- Attention to detail but with the overall goal top of mind
- Strategies to improve the project’s implementation, specifically catered to your budget, scope and timeline
- Flexibility in scheduling and sensitivity to the end user’s fleet downtime
- Organized, database management for upkeep and project tracking
- Documentation of work (vehicle photos, VINs) for future reference and database management
- Trusted, experienced installation crews focused on quality
The Transportation division of The Vomela Companies is a trusted partner for large healthcare conglomerates, as well as small to mid-size healthcare companies. Does your re-branding project include graphics for a dozen or even hundreds of vehicles, with tight deadlines and complicated rollouts? Contact us today to learn how The Vomela Companies can help.