While many industries are experiencing downturns during these tumultuous times, one which continues to perform at the highest level is transportation. It's the lifeblood of not only American business, but the life as we know it worldwide.
Today's consumers are smarter than ever. Because of a lifelong exposure to media of every kind, the average customer understands marketing and advertising in ways consumers of the past never could. As a retailer, that doesn't mean you need to be louder or brighter; you need to advertise smarter and with a purpose.
As students of all ages enjoy the summer months, it's important that we enter the next school year as prepared as possible to prioritize safety while providing students with an interesting new learning environment. There's no doubt that education will look a little different next school year, but there's no reason safety precautions can't be fun for the students who experience them.