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News From the World of Print

There’s always something hot off the press at The Vomela Companies! Visit us here for the latest—whether it’s a story that impacts the print industry, brings value to our clients’ business, or highlights our most recent projects.

Direct Mail for College Recruiting

In a time when the vast majority of incoming freshmen are in the “Gen Z” age range, colleges are faced with an interesting challenge: to capture the attention of the first generation that has never seen a world without the Internet.

Jan 29 , 2019 | Tags: education, college, direct mail, print

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Retail Graphics for Pop-Up Stores

Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved beyond a trend to a proven retail strategy

Jan 22 , 2019 | Tags: Retail, tips

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Engaging Young Patients Through Multichannel Campaigns

A personalized and targeted approach is just one way that hospitals and clinics are improving patient communication and outreach. That can be tricky when you're trying to engage younger patients; any personalized or targeted multichannel campaign must be directed towards parents and guardians, but there are ways to make sure your marketing materials are fun and kid-friendly so that you can make a lasting impression on young patients who will grow to make their own healthcare choices in the near future.

Multichannel marketing is about creating a consistent experience that ties together the physical and digital world, from environmental graphics to data-driven print and email campaigns. Here are  a few examples of how we have helped healthcare systems create smart, fun campaigns directed toward young patients.