Wayfinding signs play a large role in the customer experience. We can all relate to the frustrations of searching for that one item, or trying to locate a hard-to-find restroom. On the other hand, we can also relate to that pleasant experience of walking into our favorite store where everything feels right. Retail store decor and wayfinding signage contribute to these feelings and make customers want to return to that familiar, enjoyable place again and again. We've worked with retailers of all types, from large national retailers to small, locally-owned shops, and we've run into every kind of signage challenge you can imagine. Here are a few of our top tips for designing and executing flawless, creative wayfinding signage:
1. Plan and Observe
Planning and real-world observation is critical for a pleasant customer experience. Work with experts who understand wayfinding signage best practices, creative design, and flawless execution. Your print provider should be experienced in creating the right sign for a variety of environments.