In a time when the vast majority of incoming freshmen are in the “Gen Z” age range, colleges are faced with an interesting challenge: to capture the attention of the first generation that has never seen a world without the Internet.
Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved beyond a trend to a proven retail strategy.
A personalized and targeted approach is just one way that hospitals and clinics are improving patient communication and outreach. That can be tricky when you're trying to engage younger patients; any personalized or targeted multichannel campaign must be directed towards parents and guardians, but there are ways to make sure your marketing materials are fun and kid-friendly so that you can make a lasting impression on young patients who will grow to make their own healthcare choices in the near future.
Multichannel marketing is about creating a consistent experience that ties together the physical and digital world, from environmental graphics to data-driven print and email campaigns. Here are a few examples of how we have helped healthcare systems create smart, fun campaigns directed toward young patients.